Our Beliefs
Smiles are all about feeling. That’s why we go beyond ‘care’ to make products that encourage you to love yours. So that you never think twice about being yourself.
Our promises to you
Whiter Smile
Our clinically proven whitening formula whitens teeth up to 10 shades in just 7 days.
Sensitive Whitening
A bright smile is one that stays feeling healthy and happy. So our whitening products do just that.
Enamel Safe
The whitening ingredients we use have two rules. Stains must go. Enamel must stay.
Made in America
Our dental-grade whitening gel is produced right here in the USA.
Proven to whiten
If your dentist uses it, so do we. Every product we make puts professional-quality ingredients in your hands, to help you be your own version of perfect.
See the proofTransparent
You deserve to know what's inside our oral care products — that's why you'll always find the ingredients listed on every product and we promise to only source the best.
Honest guidance
We’re here to help you improve your oral wellness. That means learning about your routine and recommending products that will be most effective in supporting your oral care needs.
30 days, risk-free
We love your smile. And we want you to love it too. That’s why we promise what we do—every penny back if you’re not completely beaming at the end of your first month with us. It’s as simple as that.
Our guarantee