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Our Story Reviews
woman in bathroom

We’re an oral wellness company.

Our Beliefs

Smiles are all about feeling. That’s why we go beyond ‘care’ to make products that encourage you to love yours. So that you never think twice about being yourself.

Our promises to you

Whiter Smile

Whiter Smile

​​​​Our clinically proven whitening formula whitens teeth up to 10 shades in just 7 days.

Sensitive Whitening

Sensitive Whitening

​​​​A bright smile is one that stays feeling healthy and happy. So our whitening products do just that.

Enamel Safe

Enamel Safe

​​​​The whitening ingredients we use have two rules. Stains must go. Enamel must stay.

Made in America

Made in America

​​​​​​Our dental-grade whitening gel is produced right here in the USA.

Proven to whiten

If your dentist uses it, so do we. Every product we make puts professional-quality ingredients in your hands, to help you be your own version of perfect.

See the proof
teeth whitening gel blue


You deserve to know what's inside our oral care products — that's why you'll always find the ingredients listed on every product and we promise to only source the best.

dentist professional

Honest guidance

We’re here to help you improve your oral wellness. That means learning about your routine and recommending products that will be most effective in supporting your oral care needs.

30 days, risk-free

We love your smile. And we want you to love it too. That’s why we promise what we do—every penny back if you’re not completely beaming at the end of your first month with us. It’s as simple as that.

Our guarantee


"This kit has hundreds of glowing reviews from customers who couldn't believe the difference in their smiles, with some even reporting the whitest teeth of their lives."

source: Health

"Since I have such sensitive teeth, I'm always very skeptical of whitening products. This cooling whitening gel was gentle, and I saw clear results after just one quick use."

source: Allure

"You can now multitask while you drive (or sneak away to the bathroom in between meetings) with the Auraglow whitening pen. All it takes is 60 seconds to start seeing a brighter smile."

source: RD

"This DIY kit is easy to use at home for a star-bright smile."

source: Self

"I like the Auraglow whitening pen because it's quick and simple: Just make sure your teeth are clean, smile wide, apply the gel and you're done."

source: Men's Journal